For Shopify brands with 200–2,000+ SKUs. A fixed-scope audit pinpoints the PDP, variant, filter, and feed defects costing you launches. A focused sprint fixes the ones that move revenue.
Best fit for brands with 200–2,000+ active SKUs, frequent launches, and no dedicated catalog owner.
It shows up as drift — across titles, attributes, variants, filters, feeds, and the launch process itself.
If the catalog underneath the storefront is messy, the storefront keeps leaking quality no matter how polished the theme looks.
Teams that know the catalog is messy but need a clear diagnosis before touching anything.
Not included: Implementation, long-form brand or marketing copy, theme work.
Book the auditMost teams start here.
Teams with a known mess and 2–4 weeks to clean the highest-priority SKUs and PDPs.
Not included: Ongoing support, paid media, photo/video.
Scope a cleanup sprintBest after an audit, or when scope is already known.
Teams shipping monthly drops with no internal catalog owner to keep debt from compounding.
Not included: Theme dev, ad management, net-new content production.
Scope a retainer callAdd after a sprint, or when launches outpace the team.
The work is not just fixing a few PDPs. It is making the catalog layer legible and easier to maintain.
Review product data, PDP structure, variants, collections, filters, feeds, and launch workflow gaps.
Define the rules for titles, attributes, variants, taxonomy, PDP templates, QA, and handoff standards.
Fix the priority issues so the catalog is easier to shop, manage, syndicate, and launch against.
Leave behind checklists, templates, and documentation so quality does not depend on memory.
These are sample assets, not client results. They show the scorecards and standards a cleanup engagement produces.
| Category | Field | Accepted values | Use |
|---|---|---|---|
| Bedding | Material | linencottonbamboo | Required |
| Bedding | Thread feel | crispsoftwashed | Filter |
| Apparel | Fit | slimregularrelaxed | PDP + feed |
| Beauty | Skin type | dryoilycombo | Filter |
| Outdoor | Use case | trailwatertravel | Collection |
Shopify is the cleanest fit. Catalog Keeper also works from exports, feeds, and documentation when the underlying problem is product data quality.
Shopify and Shopify Plus are the cleanest fit. BigCommerce, WooCommerce, and headless setups work well when the catalog is the bottleneck. Magento and SAP Commerce are not a fit.
Start with the Catalog Leak Audit if the problem needs diagnosis. If the cleanup scope is already obvious, the sprint can follow immediately after.
Yes. The audit diagnoses. The sprint cleans and standardizes. Fractional Catalog Ops keeps the catalog clean as the team keeps shipping.
Most audits kick off within 5 business days of booking. Cleanup sprints start 1–2 weeks after the audit, depending on data access and approval turnaround.
A read-only Shopify collaborator account, a Google Drive export folder, or a feed URL — whichever is fastest. An NDA is signed before any data moves.
You will hear that quickly. The goal is to recommend the right starting point, including no engagement when that is the honest answer.
Start with a fixed-scope Catalog Leak Audit and get a clear view of what is broken, what matters, and what to fix first.